About SportsBookIQ
Proactive intelligence for the operators who run the market.
SportsBookIQ exists because the sports betting industry's most critical decisions are still made retroactively. We're changing that.
Our Mission
Move the industry from reactive reporting to proactive intelligence.
Every sportsbook operator has invested heavily in business intelligence. Data warehouses, dashboards, reporting suites. And yet, the most consequential decisions — hedging a liability, responding to sharp money, retaining a high-value player — are still made after the fact.
SportsBookIQ is built on a simple premise: operators shouldn't have to go looking for problems. Problems should come to them — with context, with recommended actions, and with enough lead time to act.
We combine external market signals, competitive intelligence, and behavioural analytics into a proactive layer that integrates with — not replaces — existing infrastructure.
6
Intelligence Pillars
30d
Days to First Value
0
Integrations Required
24/7
Market Monitoring
Our Principles
How we think about intelligence.
Operator-First Thinking
Built by people who understand GGR, handle, hold percentages, and the reality of managing a trading floor. Not by generalist tech consultants.
Intelligence, Not Dashboards
Dashboards answer questions you already thought to ask. We surface the questions you didn't know to ask — before they become problems.
Proactive by Design
Every feature is built around the principle of pushing insight forward. If the operator has to go looking for it, we've failed.
Progressive Value
Start with zero integration. Add depth over time. Each data layer multiplies the value of every other layer.