The AI operating partner that watches your entire sportsbook.
SportsBookIQ is a standalone, proactive decision layer that monitors trading, risk, compliance, and CRM across your whole operation. It detects issues as they emerge, identifies root cause, and recommends the next action — delivered straight to Telegram.
Standalone
No vendor lock-in
Operator-wide
Trading to compliance
Telegram-first
Already where you work
Liability Alert — Champions League Final
Match Result exposure £1.8M — 42% concentration. Hedge £180K on Draw at 3.40 to bring within threshold.
Sharp Money — EPL Arsenal v Chelsea
Over 2.5 Goals moved 1.83 → 1.71 in 4 min. Syndicate pattern detected. Odds adjustment suggested.
CRM — VIP Churn Signal
3 high-value players, combined LTV £420K, staking down 60% over 14 days. Retention campaign drafted.
Daily COO Briefing — Ready
GGR £284K (+12%), handle £1.2M, margin 7.4%. 2 risk items flagged. Full report attached.
The Problem
AI already exists in sportsbooks. It just doesn't work for you.
Sportsbook operators are not short of AI. It is embedded in platforms, fragmented across vendor tools, and locked into single functions. No single layer watches the entire operation proactively. That is the gap.
Fragmented Across Tools
AI exists in your odds feed, your CRM, your responsible gambling tooling. None of them talk to each other. No single layer sees the full picture.
Tied to Your Platform Vendor
The intelligence your platform offers is locked inside their ecosystem. Switch providers and you lose it. Scale beyond them and it stops keeping up.
Retrospective, Not Proactive
Dashboards tell you what already happened. By the time margin compression or a liability spike reaches a decision-maker, the damage is already absorbed.
Single-Function, Not Operator-Wide
Existing AI tools solve one problem at a time — pricing OR risk OR CRM. Nobody connects the trading floor to retention to executive reporting.
Decisions Made in Stand-Ups
Sharp money, VIP churn, bonus abuse, concentration risk — these get discussed on Monday. The opportunity to act was Friday.
Built for Tier-1, Not for You
The largest operators build their own AI teams in-house. Tier-2 and Tier-3 operators are left making fast decisions with incomplete data and generic tooling.
What SportsBookIQ Does
One decision layer across your entire operation
SportsBookIQ is a standalone AI operating partner for sportsbook operators. It monitors trading, CRM, and liability signals in real time, detects risk and inefficiency as they emerge, attributes root cause automatically, and recommends the next action.
- Monitors trading, CRM, compliance, and operational signals in real time
- Detects risk, fraud, churn, and inefficiencies as they emerge
- Attributes root cause automatically
- Recommends the next action with context
- Delivers insights via Telegram and web, with enterprise channels on the roadmap
Compliance & Responsible Gambling
Monitors licence conditions, tracks responsible gambling KPIs, and flags emerging regulation across jurisdictions before it becomes an audit finding. Every alert arrives with an evidence trail.
Fraud & Account Integrity
Detects multi-accounting, bonus abuse, and syndicate activity by connecting behavioural signals across accounts. Compiles the evidence chain automatically so your team can act fast.
Player Intelligence & Revenue
Identifies early churn signals, VIP migration patterns, and value opportunities. Drafts retention campaigns and surfaces the players worth protecting before they leave.
Trading Intelligence
Monitors odds movement, sharp money, market efficiency, and competitor pricing across every sport and league. Surfaces margin gaps and suggests pricing adjustments before erosion sets in.
Operations & Platform Health
Watches platform performance, settlement, and operational KPIs — then generates the executive briefings COOs, trading directors, and CRM leads rely on. Handle, GGR, and margin, generated not assembled.
Handle Drill-Down
Trace every pound of handle from sport to single customer
When a number moves, you shouldn't have to guess why. SportsBookIQ lets you follow handle, margin, and liability down through every layer of your book — from a whole sport to the individual bet or customer driving the signal.
One continuous path: Sport → Country → Tournament → Event → Market → Bet / Customer. Root cause is never more than a drill-down away.
Sport
Football
Country
England
Tournament
Premier League
Event
Arsenal v Chelsea
Market
Over 2.5 Goals
Bet / Customer
Account #48213
How It Works
A real-time co-pilot, not another login
SportsBookIQ is not a dashboard you check. It is an operating partner that watches the business with you — and reaches you where you already work.
Ask Anything
A conversational interface that knows your live data. Ask about exposure, margins, player behaviour, or market conditions in natural language. No SQL. No exports. No waiting.
“What’s our liability exposure on the Champions League final?”
Proactive Alerts
SportsBookIQ does not wait for you to ask. It monitors your operation continuously and pushes alerts when something needs attention — with root cause already identified and action already suggested.
Sharp money detected on EPL Over 2.5 Goals → odds adjustment suggested
Real-Time Playbooks
Every alert comes with context and a recommended action. Hedging options calculated. Retention campaigns drafted. Reports generated. The next step is ready before you finish reading the alert.
VIP churn signal → personalised retention offer drafted → sent for approval
Delivered where operators already live
Telegram
Primary channel. Alerts, briefings, and conversational queries — already where your trading team lives. No new app to adopt.
Web View
Deep analysis, historical trends, and detailed reporting when you need to go deeper than a Telegram message.
Slack / Teams
Enterprise integration for Slack and Microsoft Teams is available on request and on our roadmap.
Use Cases
Real scenarios. Real decisions. Already handled.
Every alert comes with context, root cause, and a recommended action. These are not hypothetical — they are the decisions sportsbook operators face every day.
Sharp money detected on Over 2.5 Goals
Odds adjustment suggested within seconds
SportsBookIQ identifies syndicate betting patterns across multiple markets. The trading desk receives the alert on Telegram with the recommended price move and the confidence level — before the line moves against you.
Liability concentration hits 40% on single market
Hedging options calculated and sent
Real-time exposure tracking flags when a single outcome carries disproportionate risk. The recommended hedge amount, counterparty odds, and net impact on margin are pre-calculated.
3 VIP players show declining stake frequency
Retention campaign drafted and queued
Behavioural models detect early churn signals 2–4 weeks before a VIP goes dormant. A personalised retention offer is drafted based on each player’s preferences and betting history.
Monday 7am, every week
Tailored daily briefing delivered
COOs get GGR, handle, margin, and risk summary. Trading directors get market performance and trader scorecards. CRM leads get player movement and promotional ROI. All generated, not assembled.
Bonus redemption pattern anomaly
Abuse flagged with evidence chain
Multi-account bonus abuse and arbitrage patterns are detected automatically. The evidence chain is compiled and the account is flagged for review — before the promotional budget bleeds out.
New regulation published in target jurisdiction
Compliance impact summary generated
SportsBookIQ monitors regulatory filings and news across jurisdictions. When a relevant regulation or enforcement action is published, a compliance impact summary is generated with recommended actions.
Why SportsBookIQ
SportsBookIQ vs existing AI in sportsbooks
The AI your platform vendor provides is useful. SportsBookIQ is what sits across your entire operation, independent of any single vendor.
Dimension
Existing AI
SportsBookIQ
Architecture
Embedded in platform
Standalone — works with any platform
Scope
Single function (pricing OR risk OR CRM)
Operator-wide (trading + risk + CRM + ops + exec)
Posture
Reactive — you query it
Proactive — it pushes to you
Delivery
Dashboard / web login
Telegram-first, web (Slack/Teams on request)
Root cause
Surface-level metrics
Automatic root cause attribution
Actions
Insight only — you decide
Recommended action with every alert
Vendor dependency
Tied to platform provider
Vendor-neutral — switch platforms, keep your intelligence
Target
Generic / enterprise-only
Purpose-built for Tier-2 and Tier-3 operators
Why We Exist
Built by people who run sportsbooks
SportsBookIQ is not a tech company that discovered sports betting. It comes from inside the industry — built on proven infrastructure and shaped by operators who live these decisions every day.
Built on the GroupIQ Engine
SportsBookIQ is powered by GroupIQ — an AI engine purpose-built for regulated, data-intensive industries. The same architecture that powers intelligence products across the GroupIQ portfolio.
groupiq.io →Shaped by the DGS Network
Our product direction is shaped by operators within the DGS network — real sportsbook teams running real trading floors, not hypothetical user personas.
Bitville / Vegas Kings Ecosystem
Built alongside the Bitville and Vegas Kings ecosystem, giving SportsBookIQ direct access to operational reality — the workflows, pain points, and decisions that matter.
Get Started
Book a Demo
See SportsBookIQ working on synthetic data modelled on real operator scenarios — real alerts and decisions delivered to Telegram.