Your dashboard tells you what happened yesterday. We tell you what's about to happen.
SportsBookIQ is a proactive intelligence layer that watches the market, looks forward, and pushes decisions to your trading desk before issues hit your P&L.
Handle & GGR
Real-time
Risk Alerts
Automated
First Value
30 Days
The Problem
Operators react. They don\'t anticipate.
Every sportsbook has dashboards. But dashboards tell you what already happened. By the time the insight reaches a decision-maker, the damage is done — absorbed as cost of business.
Margin Compression
You discover margin erosion in Monday's stand-up — days after sharp money moved the line.
Unhedged Liabilities
Concentration risk builds silently. Alerts fire after exposure already hit the book.
Missed Sharp Money
Steam moves and syndicate action go undetected until they show up in your margin report.
VIP Churn
High-value players migrate to competitors. You only notice when handle drops quarter over quarter.
Bonus Abuse
Promotional spend leaks to abusers while genuine players get the same generic offers.
Retrospective Decisions
Forecasts by people, decisions in stand-ups. The business reacts, never anticipates.
Capabilities
What SportsBookIQ Does
A proactive intelligence layer that sits on top of your existing reporting stack. Six pillars of insight, delivered before you need to ask.
Event & Market Intelligence
Fixture calendars, squad news, weather, injury updates, social sentiment — all scored by impact on handle and margin.
Liability & Risk Monitoring
Real-time exposure tracking, automated alerts for concentration risk, sharp money detection across every market.
Player Intelligence
Behavioural segmentation, churn signals, VIP migration, bonus abuse detection, RG trigger monitoring.
Competitive Pricing Intelligence
Real-time odds comparison, margin gap analysis, line movement correlation across competitors.
Regulatory & Compliance Pulse
License monitoring, responsible gambling KPI tracking, emerging regulation alerts across jurisdictions.
Performance Analytics
Handle, GGR, margin by sport/league/market. Trader performance benchmarking. Promotional ROI measurement.
The Unlock
Immediate value. No integration.
Most BI projects stall on data access. SportsBookIQ delivers first value from external signals — before you share a single internal data point.
External Signals First
We start with what's already available: odds feeds, fixture data, injury reports, social sentiment, regulatory filings. No platform access required.
No Integration Required
No API keys to your platform. No data warehouse connectors. No IT project. SportsBookIQ ingests public and licensed data streams independently.
Running in 30 Days
First intelligence reports delivered within a month. Immediate value from market monitoring, competitive pricing analysis, and event intelligence.
Deepen Over Time
As trust builds, integrate player data, internal feeds, and trading signals. Each layer multiplies the intelligence — at your pace.
AI Assistant
Ask your data anything.
A conversational AI that knows your live data. Query exposure, performance, and market signals in natural language.
Try asking:
Get Started
Book a Demo
See how SportsBookIQ can transform your trading desk from reactive to proactive.